search engine optimisation SEO
Search Engine Optimisation is one of the core components of Talooma's service offering and product range.
- Maximises traffic volumes
- Increases quality of visitors
- Improves on- line and web presence
- Improves ROI (return on investment)
Talooma provides customised SEO for each client. This is according to their specific industry and requirements.
Search Engine Optimisation involves a combination of on-site and off-site optimisation techniques. This results in an increase in organic (or natural) search performance on all the major search engines including Google, Bing and Yahoo.
Optimising a website using on-site optimisation involves primarily editing the content (copy writing) and HTML of the site. This is done to increase relevancy to specific keywords. SEO may also be incorporated into web design and development. This is especially important for new sites and those that are being restructured and rebuilt.
Search Engine Optimisation is an ongoing process that involves consistent adaptive and compelling strategy and implementation. Keywords and keyword popularity is built on continuously. Website traffic and trends are monitored on a daily basis.